【外贸干货】开发信模板之谈价篇
  2022/11/18| 阅读次数:70

本次整理了一些常用的开发信模板,大家根据自己情况选用和调整……

本期模板目录

zhong心转移式报价

价值主导型谈价模板

间接让步式谈价模板

直接让步式谈价模板

折中法谈价模版

二选一式谈价模板

客户鉴证式谈价模板

借力or换身份谈价模板







谈价篇


01
Zhong心转移式谈价
Warm Tips:
此模板可用于有些客户一直拿着其他家价格来压价,在此之前却没有测试和实际了解你们产品之前,可以先从侧面先转移客户zhong心,让客户先测试样品,再来谈价。


Hi Janson,
We firmly believe you can get better price from others.
However, what you request price we really don't know how to go head.
Let me show you something different between our company and xxxx company. Firstly: Quality Assrance
Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Secondly: The third party certification
Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Thirdly: International office to support you fast after-sales service
Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Fourthly: photos show you the truth
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx , pls check the attachments.
Dear Janson, we believe that you will be very happy to cooperate with such a company who can take more responsibility, better quality assurance and more convenient service, right?
Last, but most important for you. If you can order 8tons in a time, we can give you an absolutely attractive price and competitive quality. So, could you test our sample at first? so that you can check which one is really better for you, how’s your idea?
Sincerely


02
价值主导型谈价模板
Warm Tips:
强调价值,谈价值而不是一味的跟客户谈价格,说你的质量好、服务好,务必要做到具体化,量化,细化!


Dear Alice,
Tks for kindly to copy Tom's email to me. Yes, it's not your mistyping. And this is really the best BCD Silicone can support you even without any profit.
coz, they want to win a new opportunity.
But we don't think it's a long time business relations, no one can do business without any profit forever, for the first or two times that is ok. And stands on this eyes, it's easy to find we really give you our best support.
And yes, this is the truth at moment, comparing to BCD and EFG, our RTV-123 seems the highest price at moment. But my friend, Dear Alice, when you buy a product, the most important for you it's to get its value not just a price, right?
Here, I can make example for you—
BCD Silicone: 20.12$/kg---> 1500 copy times
EFG Silicone: 20.25$/kg---> 1200 copy times
ABC Silicone: 20.98$/kg---> 2000 copy times
That mean, if you want to get 6000 copy times, you will take--
80.48$ for 4kg BCD Silicone;
101.25$ for 5kg EFG Silicone;
62.94$ for 3kg ABC Silicone;
May we know which one is really cheaper for you?
Further more. below is our unquie advantages:
xxx
xxx
xxx
Dear Alice, you are such wise business man and strong& professional in silicone filed. We think the most important for you is to buy a reassurance &stable quality, especially for chemical products, right?
And I trust you will chose the most suitable & valuable silicone for your market, yeah?
Pls post your idea, tks!


03
间接让步式谈价模板

Warm Tips:

1.此谈价法,是本身价格已经无法再降,为了保证长远利益,也为了第1次合作,则可从运费或付款方式上做让步;但是价格坚定立场。

2.有条件的让步

3.从运费或付款方式上让步


Dear Jim,
Yes, FOB Shenzhen 20$/kg is really our bottom price, as nothing is much more important than the practical values that our products can bring your market. Yes? If we could not cooperate just because of the price, we think it is really a big pity for both of us for the long term business relationship.
For us---we will lose a potential &valuable customer.
For you--you will lose a stable and believable supplier.
As we both of us pay a lot of time and energy to reach the cooperation. So, shall we make a compromise to start the first cooperation?
If you can enlarge your qty from 800kg to 1000kg, we can bear 100$ for the shipping cost and support you this payment terms 50% T/T in advance and the balance against the B/L copy at sight. How's your idea?
Waiting for your comments soon.

04
直接让步式谈价模板

让步式谈价核心点:

不卑不亢,友好和谐

同时也可留给客户一点紧迫感,促进双方合作步伐


Dear Gehard,
Good Afternoon&Thanks very much for your call in the morning!
Regarding to your worries on the costings,we sincerely understand your position on this tough point. With our communications via phone calls&emails, especially your visit to our factory, I think you and our company are already very good friends. Personally speaking, I do not want to make my customers feel disappointed. As to make a friendly start on our long-term co-op, we'd be happy to reach a compromise on the price for our last further step on negotiation---
FOB Shenzhen xxx USD/KG basic your qty=5tons
Package:
Expiring Time:
Delivery Time:
Validity: 15 days
urrently Exchange Rate:
ear Gehard, pls kindly believe that the price is really our bottom breaking price.
As you know, we have to protect every customer's interest and meanwhile to avoid the vicious price wars, each company has to fix a local price rule on the products for every single target market, including ours, Yes?
Pls sincerely understand our tough position.
Furthermore, a decision from our board of directors will soonly come into being. Due to the continuous increase on our Chinese Currency, we are going to re-adjust on our dollar-denominated price in the coming December, 2014. Pls kindly be noted. Thank you!
Dear Gehard, Wishing our friendly business talk this time will lead us to final co-op.
However, if bottom price still can't acceptable at your side, and you can find some other suppliers who can offer you cheaper price but satisfactory quality, pls just feel free to let us know. We will also be happy for you, even though it would be a pity for us both sides. As we can be good friends, and we are already good friends since our last friendly meet in our factory, right?
Pls advise your idea. Thanks!

05
折中法谈价模版
折中法谈价:
1.用客户目标价+我司报价/2
2.从视觉和理性的角度给客户一个折中的让步感觉


Dear Gary,
Good afternoon&Thanks veny wk tor your call in the morning!
Regarding to your worries on the costings, we sincerely understand your position on this tough point. With our communications via phone calls & emails, especially your visit to our factory, I think you and our company are already very good friends. Personally speaking, I do not want to make my customers feel dispointed. As to make a friendly start on our long-term co-op, I have try my best effort to apply my company to reach a compromise on the price for our last further step on negotiation—
Rince your target price is 20.28$/kg, while 20.88$ is our best price, right? (20.18+20.88)$/2=20.53$/kg.
So, 20,53$/kg will be the reasonable price to show both side's sincerity for the cooperation.
Pls post your idea. tks in advance!

06
二选一式谈价模板
Warm Tips:
当谈价几个来回之后客户依然坚持,为打破这种僵局可采用多重组合或二选一的方式来促进订单进展。


Dear Sherif,
We totally believe that you can find cheaper price from China, as there are really some new companies showing up. Meanwhile, as for the increasing cost of raw material and labor, and the decreasing exchange currency rate, the rise of the price is a tendency. It means the best quality would need the highest-quality labor, the best equipment and raw material.
And also we definitely believe you would agree that there is no cheap pricing for best product, since there is no deal if there is no profit, right? Just like Dow-corning silicone, who is the famous brand with good reputation & high price in the world, but it's also a perfect quality.

Dear Sherif,
1.As we know your month consumption is 2T/month, right? So, if you can increase the trail order from 1.5T to 2T;
we can support CIF Manila xxx$/kg to start our first cooperation and support you as the experiential marketing, so that you can have enough samples &time to test it.
2.If you stick to YY$/kg,we have another kinds product can meet your requirements, just color and duplication times will be little lower than the first one.
Pls post your idea, tks in advance!

07
客户鉴证式谈价模板
Warm Tips:
1.所鉴证客户一定是要不在同一个市场同时跨区域很远
2.所鉴证客户zui好把客户抬头信息隐藏起来
3.此客户如有签协议是不能用来做客户鉴证的


Hello, Dear Jim,
Honestly, this price is really very reasonable basic on this nice quality silicone. Since you know high quality products need high quality material,advanced equipment, hi-tech talents technical, excellent workers etc. This is why we become more and more popular in the market.
Attached is the Pl&bank receipt from one of our customer who is the 2nd big distributor in USA and he always order from us 8tons/month as the same silicone you wanted. It's easy for you to find which FOB Price is 20$/kg. We know Asia is different from USA market, and you need a better price that customer can accept it.
Jim, my dear friend, our profit is really very low based on your quality, now if you cut 1$/kg, we will no any profit and it will be rejected by our financial dept. coz, it seems no meaning to accept this order, which not only makes our workers tired but occupy capital. If we force ourselves to accept this order, we may have to bring down the quality to average our cost.
So, Dear Jim, 19.58$/kg is already our best price, pls kindly evaluate our price again.


08
借力or换身份谈价模板

Warm Tips:

学会借力,以经理身份跟客户谈价,告诉客户你们zui后能给的价格,同时给出一点小技巧让客户尽快确认订单。


Dear Stefan,
Good morning!
This is , Ms jesse's manager from ABC Silicone Co, Ltd.
Thanks very much for your kind support to our company and our work!
We feel greatly honored to have the chance to offer you service on RTV-2 Silicone Rubber Material.
Thanks for your good news on the sample test. Nothing is much more important than the practical values that our products can bring your market, right?
Regarding to the Quotation Record Jesse discussed with you on last week —
EXW 20.18xx $/kg basic on your qty=3tons
To be frank, Jesse already did her best to support you. Since the 3rd plenary session of the 18th of Chinese CCP just finished, and there are a very important new policy for us. In order to keep Chinese silicone supply of essential, government will restrict silicone and its export amount from next year. So all export tax rebating os silicone will be canceled. Thus,all the price of silicone raw material will go up on Jan of 2014. In order to survive, we also have no choice to adjust the price from 1st of Jan, 2014, and I think you can find a large scale suppliers relative silicone filed increasing his price under this policy, pls kindly noted.(虚实结合给客户紧迫感)
We know your big holiday Xmas is at hand, so, time is urgently for both of us to confirm this order. Here, as a sales manager, I don't want to discuss more abt this price with you. EXW 19. 08usd/kg is the bottom price I can give you directly If you can order before23 rd December(有条件的让步)
Pls post your idea, tks in advance!

Warm Tips:
对于一些大客户,一直谈价的,可以总经理的身份、以公司名义给业务员的邮件,制造一种我们内部沟通的假象。让客户相信这个价格真的是zui低价,有一种赚到的感觉、一种贏的感觉。

Translation in English
From:“总经办 nfo@XXXXX.com”
To:“@xxxxx.com”
CC: "Sophie
Sent:“2014010-0211:59:34 ”
Subject: About the price offer to xxxxx LIMITED

Good morning!
I was heard that you have won the No. 1 Sales team on last month.
Congratulation!
Abt your application of special price to support Sophie's 3A customer xxxxx LIMITED.
I know as a sales manager, you always want to try the best support for your team's work. However, it's hard for me to accept this special price even I'm the General Manager.
After much cogitation of all the changeable cost, pls offer XXXXXX LIMITED YY$/KG based on 6 tons. Although it's still a bit far away his target price, but this is best efforts even for 10 tons. (为避免后面客户再次谈价做铺垫)
And explain to Mr. Steven, what we could do better in future is to provide them better quality, better service and more excellent technical supports.
I will close this case for another important meeting with Sam in USA. (给客户紧迫感)
Last,pls send my best regards to Steven and XXXXXXX LIMITED
Mr. Cheng
General Manager

上开发信资料来源于网络,如有原作者可以联系我们~


关于开发信模板整理,还是那句话:

成功的单子可能千篇一律,但客户的需求总是各有不同。对于外贸新手来说,应该掌握的是【整合】以及【灵活】。 


什么意思? 


就是在每些模板上,即根据自己的行业、公司、产品情况以及自身的经验判断进行调整和完善,做出一套适用于自己的邮件模板,这样能让自己在以后每一次与客户进行邮件沟通的时候都能够高效省时,zui大程度上提升客户开发跟进工作的整体效率和效果。


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